3D World Magazine

Posted by on May 10, 2012 in CADS 3D | 0 comments

3D World Magazine

Paul’s been writing again, this time for 3D World Magazine, advising on handling scene...

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Using 3D animation to sell ideas in the Healthcare sector

Posted by on May 2, 2012 in 3D Animation, CADS 3D | 0 comments

Using 3D animation to sell ideas in the Healthcare sector

Here in the CADS3D studio, the team are currently extending the scope of an animated fly-through that was produced at the end of 2011 for an independent trust hospital in the South East of England. The original project brief was to provide a range of cost-effective 3D animations to assist the project stakeholders with the sign-off of the overall spatial layout. To achieve this goal, it was decided that the first edit should follow the visitor journey from the outside, through the main doors,...

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Paul’s back in 3DArtist again…

Posted by on Apr 5, 2012 in 3D Design, CADS 3D | 0 comments

Paul’s back in 3DArtist again…

Our very own 3D Team Leader is back in 3D Artist Magazine, this time discussing how to create a studio environment including the backdrop, lighting and cameras… have a look!  

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Photography 101 and 3D Visualisation – White Balance

Posted by on Mar 29, 2012 in CADS 3D | 0 comments

Photography 101 and 3D Visualisation – White Balance

Most cameras within the 3D world now mirror a lot of the capabilities found in modern DSLR’s, and we should use this to our advantage. Let’s look at some theory before diving into the practical: THEORY White balance (WB) is the process of removing unrealistic color casts, so that objects which appear white in reality are rendered white in your photo. Proper camera white balance has to take into account the “color temperature” of a light source. This refers to the relative warmth...

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Photo-montages for Oxford Plastics Exhibition

Posted by on Mar 19, 2012 in CADS 3D | 0 comments

Photo-montages for Oxford Plastics Exhibition

Oxford Plastics Ltd. approached us with quite a unique request! They had an upcoming exhibition and wanted a 2m square large format print showing their road barriers in context. But not only did they want that, they also wanted the barriers to look like they were coming out of the stand, by placing real life barriers in front! It’s probably easier to explain if you look at the finished result!   The photo won’t win any competitions but it does illustrate my point. The large format...

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Creating a camera shake in 3ds Max

Posted by on Mar 19, 2012 in 3D Animation, 3D Rendering, 3D Tips, CADS 3D | 0 comments

Creating a camera shake in 3ds Max

Camera shake or camera wiggle is an ever increasing technique used in TV and film. There are a wide range of pieces of equipment that enable you to do this with a real physical camera but fortunately we need none of that to do it on the computer! We’re going to use 3ds Max for this. Your first thought might be “Why don’t you just do the camera shake in After Effects using the wiggle expression?” My answer would be that if you have no time left to do it in 3ds Max, then sure, do it in...

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Paul Hatton – is published in 3D Artist Magazine

Posted by on Feb 29, 2012 in 3D Animation, 3D Design, 3D Rendering, 3D Tips, CADS 3D | 0 comments

Paul Hatton – is published in 3D Artist Magazine

Well done to our 3D Visualisation Team Leader and frequent blogger, Paul Hatton, for having an article published in 3D Artist Magazine. For those that don’t know 3D Artist magazine is a luxury title for fans of 3D software and the phenomenal images that can be created. Each issue is packed with advice and inspiration for 3D devotees, all written by first-class artists. The tutorials give readers valuable insight into the techniques used by 3D professionals, while interviews and features...

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CADS 3D Christmas Animation

Posted by on Dec 15, 2011 in CADS 3D | 0 comments

CADS 3D Christmas Animation

Check out the Christmas animation that we put together for parent company C A Design Services… You can also find “The making of the CADS Christmas Card” here… enjoy! Merry...

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Photography 101 & 3D Visualisation – F-Number Aperture.

Posted by on Nov 23, 2011 in CADS 3D | 0 comments

Photography 101 & 3D Visualisation – F-Number Aperture.

The F-number on a camera lens relates to the aperture size. The larger the F-number the smaller the aperture is, this means less light is taken in to the camera. See the two images below, both have the same settings for Shutter speed, ISO and White balance, but very different F-numbers.  F-number 4.0  F-number 16     The F– number 16 photograph is underexposed as the smaller aperture did not let in enough light. If we wanted to keep the aperture size at 16, but have the photo...

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Photography 101 & 3D Visualisation

Posted by on Nov 16, 2011 in 3D Rendering, CADS 3D | 0 comments

Photography 101 & 3D Visualisation

We are beginning a series of blog posts which will be about photography with explanations of camera settings /techniques and how to apply these real world camera settings into your 3D visualisations and videos. So hopefully as well as improving rendering you may get better holiday snaps too! Understanding the various camera settings will enable you to create more photo-realistic renderings. The best 3dD artists have a good grasp of the inner workings of a camera and the various settings...

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